Food Law: Advertising, Marketing and Branding Risks

Session ID: 1711V11
Date: Friday, 24 November 2017
Time: 09:00am - 01:15pm
Venue: Intercontinental Melbourne, The Rialto, Lower Ground Meeting Rooms, 495 Collins Street, Melbourne

Face to face

Substantive Law: 4

State: VIC CPD:4
Standard Price $480.00
Early Bird Discount $395.00

Also available as

WEB1711V11 Live Web Seminar OND1711V11 Seminar Recording


Session Content

Date: Friday 24 November 2017
Time: 9.00am to 1.15pm
Venue: InterContinental Melbourne The Rialto, 495 Collins Street

Attend and earn 4 CPD units in Substantive Law

The pressure to get it right in the food industry is real and omnipresent. Any mistake you or your clients make in manufacturing, packaging, labelling and marketing is liable to be pounced upon by competitors, regulators and often both. Ensure you're up to date with recent legal developments that impact industry standards and how food companies can, and should, do business in a competitive market.

Chair: David Freedman, General Counsel - Legal, Compliance and Risk, Simplot Australia

The New Country of Origin Food Labelling Information Standard 2016: Labelling the 'Australian-ness' of Food

  • What are the changes to food labelling under the new Information Standard?
  • The new labels: What do 'grown in', 'product of', 'made in' and 'packed in' mean?
  • How does the new Standard interact with trade marks and consumer protection laws?
  • What issues does the new Standard raise for businesses and consumers?

Presented by Joanna Lawrence, Counsel, Ashurst

Managing the Commercial Risks of Food Safety Incidents

  • Understanding the risks that food safety incidents pose for your business: financial and reputational
  • Features that increase the risk of a food safety incident being the subject of media and regulatory scrutiny
  • Statutory obligations and when to engage with regulators
  • Cost recovery
  • Crisis preparation and planning

Presented by Melissa Monks, Special Counsel, King & Wood Mallesons

HighSugar Foods: Are the Sweet Days of Advertising Over?

  • Heinz v ACCC
  • Health claims: The stealth of nutritional allusions?
  • Where is it heading and what does it mean for freedom of advertising?
  • The power of public health regulation: Is it a healthy tension?

Presented by Richard Hamer, Partner, Allens

Managing IP Issues and Advertising Risk

  • Brands including trade marks, business names, domain names and copyright
  • Rights in products: get up, packaging, recipes, know how
  • Advertising: regulator and competitor risk and consumer complaints

Presented by David Smith, Partner, Gadens


Chair:David Freedman

David Freedman has been General Counsel - Legal, Compliance & Risk at Simplot Australia Pty Limited, a leading food brands company, in Melbourne for the past 10 years. David heads up a small in-house legal team. David is currently responsible for managing Simplot Australia's domestic and international legal portfolio, corporate insurances, intellectual property, company secretarial, crisis management and risk. With Bachelor of Laws (Honours) and Bachelor of Commerce degrees from University of Melbourne, David has had a background in commercial and corporate law for over 25 years. David's trade practices law background has seen him advise numerous clients on marketing and advertising during his years as a Senior Associate at Corrs Chambers Westgarth and, in particular, during his current time at Simplot Australia, and in his 10 years at Foster's Group Limited in the role of in-house counsel before heading up the legal department there. David continues to advise on marketing and advertising, trade practices, intellectual property and food law at Simplot Australia.

Joanna Lawrence

Joanna Lawrence is a Counsel at Ashurst.

Melissa Monks

Melissa Monks is a Special Counsel in King and Wood Mallesons' Melbourne office where she has a food, consumer protection and competition law practice, which has included advising on significant food business and other mergers and acquisitions, food labelling and advertising, product recalls, liability and consumer guarantees risks, mandatory reporting, supply chain and distribution structures and dealing with regulators. Melissa's clients include major corporations such as SunRice, Telstra, EnergyAustralia and Medibank. Melissa also regularly blogs about food, consumer and competition law developments for King & Wood Mallesons' 'InCompetition' blog and legal alerts and is a regular contributor of expert comments to SmartCompany. She is Chair of the Law Institute of Victoria Competition and Consumer Committee. Melissa is a member of the Australian Food & Grocery Council's Steering Committee concerning FSANZ's proposed amendments to the Food Standards Code (PS1025), assisting in a lengthy submission on this.

Richard Hamer

Richard Hamer has been ranked consistently as one of the leading patent litigators in Australia. His practice in the Federal Court of Australia involves cases of key importance to major international and Australian corporations. He frequently acts in pharmaceutical patent cases, often for originators. Cases include acting for Pfizer in litigation on the blockbuster drugs Lipitor and Lyrica and for Servier in relation to Coversyl and Diamicron. He also does substantial work in the chemical, metallurgical, engineering, food and IT areas. Recent cases include acting for Siemens and Evoqua in patent litigation relating to advanced water filtration technology. He has been consistently ranked at a high level by Chambers. International Asset Management magazine's Patent 1000 2014 refers to Richard as a 'contentious expert', who offers 'impeccable service and a keen corporate insight'. He has been actively involved in IP policy issues, having held the positions of Chair of the Intellectual Property Committee of the Law Council of Australia and president of the Licensing Executives Society of ANZ. He has been invited to appear before Senate committees on patent law and policy issues.

David Smith

David Smith has been a partner in Australian law firms for over 18 years, practising in intellectual property and technology law. He has been a partner at Gadens since 2015. He has advised clients such as Rivers, Treasury Wine Estates, Gucci, Mayborn and many others on legal issues relating to e-commerce such as their terms and conditions of sale, obligations under the Australian Consumer Law and privacy law obligations. He has advised "new economy" businesses including Spotify, Expedia, and DocuSign. David has a broad IP&T practice ranging from IT procurement, telecommunications regulatory work and e-commerce through to IP licensing, marketing law and social media issues. He is currently listed as a "Best Lawyer" for IP law, IT law and privacy and data security law. David is a non-executive director of listed technology company, Environmental Clean Technologies Ltd.

Venue Details

Intercontinental Melbourne, The Rialto

Lower Ground Meeting Rooms, 495 Collins Street
Melbourne 3000

Ph: 0386271400


Parking: The hotel offers valet parking from $50.00 per vehicle.

Alternatively there are a number of public car parks within 5 minutes

walking distance from the hotel on either Collins Street or Flinders Lane.

The closest train station is Southern Cross Station and the Taxi fee from

the train station is about $10.00. No parking or travel costs are included

in the conference fee.

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